Hailing from Perth, Western Australia, Rayne was drawn to fashion and lifestyle from a very young age absorbing all she could about brands and consumer sentiment.
With just the right mix of innate creativity and savvy business acumen, Rayne has become one of Western Australia’s most popular commentators.
Since it’s inception perhaps Rayne’s biggest achievement has been her blog. More than just a fashion blog, RayneEmbley.com.au sets itself apart through it’s predominantly lifestyle focus.
In a fickle and sometimes fast-moving industry, Rayne has become a mainstay and industry leader to whom the likes of Western Power, Bankwest, Target, Tourism WA, Hawaiian and Vie Active turn to in order to demonstrate the relationship potential clients have in collaborations that run from event presence to relevant content generation.
Rayne Embley was selected as an official Ambassador for Telstra Perth Fashion Festival’s inaugural Swim and Resort series.
Continuing to expand in the digital space, Rayne’s most recent project is the launch of her video You Tube Channel Rayne TV.
Rayne’s style philosophy centres on the notion of ‘chic & simple’ with an appreciation of healthy and sustainable living for herself and her family.